On the eve of the opening of two new facilities in St. Petersburg - on the 4th and 7th lines of Vasilievsky Island – Orange Group launches a new brand IZZZI Life.
The visualization is based on the canonical image of IZZZI in blue and added a warm green, which symbolizes life on planet Earth. The logo also uses new terms – Vibe (atmosphere) and Line (line), they reflect the spirit and geolocation of the buildings of the new IZZZI family apartment hotels.
The IZZZI Life sign in classic (for the brand) blue and new green colors also became an element of the corporate image.

Recall that the opening of apartment hotels in the format of long-term rentals in St. Petersburg is scheduled for 2023. The object on the 7th line of the V.O. has already been offered to investors for sale. The apart-hotel on the 4th line of the V.O. will be presented at the Real Estate Fair in St. Petersburg on October 28-30.