ORANGE signs appeared for the first time at the iconic objects of the group: the ZEBRA shopping complex on Kosygina and in Krylov Lane - on the facade of the IZZZI hotel near Gostiny Dvor. For visual effect, the creative team decided to abandon the brand name in favor of the whole word. It took almost 2 months to produce it, and a lot of copies were broken in the dispute about the right shade of orange. And here is the long–awaited premiere - in April 2022, industrial climbers installed the group's LOGO on the facades and roofs of buildings. ORANGE is now visible from afar